Bachelor of Arts in Mass Communication
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The program centers on the study of the different ways to relay information to the public through mass media. In this course, you will also learn about the history, theories, concepts and ethics of the various practices in media and mass communication. The curriculum is designed to equip students with the necessary skills for their future careers in print, broadcast, electronics, and digital media.

Objectives:

  • Align classroom instruction and outcomes to the media industry needs in order to produce competent, competitive and socially responsive graduates fully committed to uphold the ethics of the broadcasting and journalism professions.
  • Facilitate the provisions of classroom and studio environment equipped with the facilities and equipment conducive for teaching-learning instruction and media-related activities
  • Develop and enhance leadership and communication potentials and abilities of the students through active involvement in the On- The- Job trainings, school publications and department/college/universities activities, in particular and public affairs events, issues and concerns in general
  • Strengthen collaborative partnership between the Department and media entities and other related agencies, higher education institutions and non-government organizations
  • Produce graduates who are creative, critical thinkers and effective instruments in articulating the needs and aspirations of the public they deserve. These skills will help you succeed in this course: